“Their growth and evolution have been nothing short of remarkable. They have developed into the future of this business, and I could not be more thrilled to go in to battle with them by my side each, and every day.” “I am constantly beyond impressed with what Laurie and Mundo have been able to achieve – in both promotion and overall as executives – in their time here at Def Jam,” said Sheer. ![]() Garcia will lead radio promotion nationally at the rhythm format, while LaMartina will do so for the Top 40, Hot AC, and AC formats. Both are based in New York and will report to Sheer. He began his music career in 1998 as a promotion assistant at Arista Records prior to first joining Def Jam in 2000.Īlso, Sheer announced that Laurie LaMartina and Mundo Garcia have both been promoted to vice president of promotion.
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